Has your business ever gone through a slump? Mine sure has; and when our businesses are in a slump it puts us in a slump too and when we are in a slump we can’t grow our businesses or increase our revenue.
Wouldn’t it be great if we could give our business a shot of energy with a 5 Hour Energy drink, Red Bull, or one of those Monster drinks? Well you can! You CAN revitalize and grow your business just by changing your perspective. In business and in life we hold on to tightly to what has worked, past successes and the “old way” BUT…when we change our perspectives we have the opportunity to increase our creativity, our revenue and our influence.
EVERY business goes through the plenty and EVERY business goes through the drought. But as entrepreneurs we have to be mindFUL about our mindSET in order to keep our businesses purposeful, and sustainable. We have to think about our businesses like a garden, and in order to keep our gardens (business) growing, we must learn to use our “seeds wisely” (resources and perspectives). So allow me to set the tone with the parable of the farmer and his seeds.
5 “A farmer went out to sow his seed. As he was scattering the seed, some fell along the path; it was trampled on, and the birds ate it up. 6 Some fell on rocky ground, and when it came up, the plants withered because they had no moisture. 7 Other seed fell among thorns, which grew up with it and choked the plants. 8 Still other seed fell on good soil. It came up and yielded a crop, a hundred times more than was sown.” (Luke 8:5-8)
Have you ever felt like the farmer in your business? Have you ever repeated those things that made you successful for years but now you aren’t getting the same return?
But I’m sure you can also relate to when the farmer’s seeds fell on good ground too. Do you think the farmers perspective changed? In order to keep our businesses growing we must change and alter our perspectives. We must do some things differently.
I’d like to share some “seeds” for you to consider as you prune, plow, aerate, landscape OR revitalize your business into a sustainable garden!
Seed #1 Develop a Diverse Pool of Services.
When I started my business in 2006 it started out as a business concierge service, In 2008 it evolved into the behavioral health consulting firm that it is today. We worked with providers offering them training, mock audits and technical assistance in preparation for their state audits.
Each year we would see a need to offer more; which allowed us to create a diverse pool of services. Today, we offer training, mock audits, strategic planning, staffing and recruiting, coaching, marketing and many other services. Offering a diverse pool of services may help to take your business to the next level.
You can develop a diverse pool of services by consulting as a subject matter expert, developing products, and offering training as well as contracting yourself out. Contracting yourself out allows the ability to meet people and increase your network, learn the needs of these companies from the inside, learn a new skill, and/or expand on a skill set
Seed #2 Develop a Diverse Talent Pool.
Search for talent to create win wins. Talent hunt creates a winning team! Talent hunt develops a diverse team. Don’t be afraid to hire talent who know more than you do! Be sure that they align with the vision and mission of your business. Creating a diverse pool of talent can also create additional streams of income for your company through partnerships with people like web and graphic designers, marketers and accountants.
Seed #3 Expand your audience by targeting other markets.
Your current market is serving you well. Are there others? Probably; use your imagination to determine what other markets could use your product or service.
Seed #4 Network and Netweave!
Margo Geller, LCSW discusses this concept in her book, The Love Club: A New Approach to Business Networking. Geller states, when connecting, don’t be overly focused on your pitch, but on making a connection. Remember, networking is about building mutually beneficial relationships and truly understanding how you can help people [regardless of the industry]. As Margo says, “Potential Ideal Clients and Referral Sources don’t feel the love through a sales pitch.” It’s all about the CONNECTION!
Seed #5 Develop a Social Media Presence.
People can’t call you if they don’t know you exist and today there are many ways to have relations with the public on a budget. But you must be consistent and strategic. Utilize Facebook, Twitter, LinkedIn, write blogs, Use Hootsuite or Tweetdeck to organize and send your posts, make YouTube videos messages about your services and products, maintain and update your website, and utilize radio and print. Press releases, they may be “old school” but they are also a great way to get the word out about what you are doing, what you’ve done and what you can do.
Seed #6 Develop Alliances.
Aligning yourself with a similar type of business can be a powerful way to expand quickly.
Seed #7 Respond to Requests for Proposals (RFP’s).
This gives you an opportunity to use the diversification of your team and alliances to pursue opportunities in a different environment. Someone wants what you and your team have to offer and they will pay you for it. Research how to do business with the government, internationally, and with corporate entities.
Seed #8 Offer Your Business as a Franchise or Business Opportunity.
Franchising your business will allow for growth without requiring you to manage the new location; this will help to maximize the time you spend improving your business in other ways, too. Think about how you might expand and grow your business through franchise and business opportunities. Research how to do this efficiently.
Taunya A. Lowe, Ph.D. is the CEO of The Resurgent Group of Metro Atlanta, LLC and Director of Leadership Development for The Impact Experience, LLC, a human services and leadership development consulting firm located outside Atlanta, GA. Speaker, trainer, coach, with the John Maxwell Team, author, professor, entrepreneur, and, the Siegel Institute for Ethics, Leadership and Character 2013 Phenomenal Woman. She is a skilled change agent with a focus on developing people and organizations. She enjoys combining her photography and writing to motivate, inspire and lead people toward growth and change. Order her debut book, Wanna Start a Riot? Change. http://www.wannastartariotchange.eventbrite.com To learn more, visit www.drtaunyalowe.com